Website Audits Seminars

In this SEO report card on Practical eCommerce, Jeff Muendel, Search Analyst for Netconcepts, writes a full review of an all-about-yarn ecommerce store recommending that they redesign the site to be more search-friendly.

Jeff’s expertise begins with a critique of their home page:

I always harp on having a sitemap linked to the home page, and while some sites need it less than others, Agoodyarn.net could benefit from one almost immediately. A sitemap, which is a page that has links to all the major categories an subcategories of a web page, helps search engines through all the sections of a site. It can also be a shopping asset for customers. Almost all of the textual content on the home page is set as link text. Not only does this water down the keyword promotion that the links might garner, but it’s also just plain spammy. While it may not be the webmaster’s intent, this is a form of link stuffing, and it is frowned upon by search engines. The site’s title and logo text, “Fine yarn, classic patterns and odd notions,” are not textual but graphical, and therefore invisible to the search engines.

Be sure to read the full article for how simple fixes and a savvy re-design of their eCommerce site can boost this yarn retail store’s website and their overall SEO.

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If you want the “secret sauce” to rocketing past your competitors in the search results, this session is for you.

• Learn how to gain higher rankings through Web 2.0, “The Long Tail,” blogs, and social networks
• Obtain the tools and techniques to ‘reverse engineer’ competing sites that outperform yours in Google

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iGoogle, Facebook, MySpace, Bebo - social networks are the hottest topic of Web 2.0. Recent developments such as Google’s OpenSocial platform may further accelerate the explosive growth in widget and gadget application users. So what do widgets really mean to your customers and to your bottom line? What monetization strategies should you focus on to ensure widgets are more than just a buzzword to your organization? And how to you prevent your widget from becoming another lost or unused orphan among thousands of other apps? Misty Locke, co-founder and president of Range Online Media, has been working with numerous retailers to determine the most innovative, engaging and measurable approach to web applications. Misty will lead a discussion with other industry experts to answer these questions and to tackle how to succeed with widgets and gadgets today, pitfalls to avoid and emerging opportunities beyond 2008.

Speakers:
Misty Locke, Co-Founder and President, Range Online Media
Stephan Spencer, Founder and President, NetConcepts
Pinny Gniwisch, Founder and EVP Marketing, ice.com

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The site focuses on hip, modern and stylish adolescent clothes for tweens (ages 7-12). Juvieshop.com is just over one-year-old and the site has built a PageRank of 3 for its homepage. Its theme is wholesome and the site is pleasant to the eye.

Jeff Muendel, Search Analyst for Netconcepts, covers a hip site that is targeted toward a specific age group in this website audit.

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In September 2007, Spencer revisited the SEO progress of Discountflies.com, and reports his findings in the video tutorial below.

This video tutorial requires Flash Player version 8 or above.

Click the link below to launch the tutorial.

Video SEO Tutorial with Stephan Spencer.

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Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDFs, docs, podcasts and RSS feeds.

Panelists:
Rick Klau, Strategic Partner Development Content Acquisition, Google
Stephan Spencer, Founder & President, Netconcepts
George Aspland, Founder & President, eVision

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Regular search engines can’t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.

Speakers:
Liana Evans, Director of Internet Marketing, KeyRelevance
Chris Smith, Lead Search Strategist, Netconcepts
Shari Thurow, Founder & SEO, Omni Marketing Interactive

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In this SEO report card Jeff Muendel, Analyst for Netconcepts, reviews a site called “Back40books.com.” Jeff writes, “According to the site’s “About Us” page, Back 40 Books is run by back-to-nature people and the books they sell on their site are predominantly focused on issues related to that lifestyle. It also sounds as if the website was put together by these same outdoor people with little help from web professionals. This is to be commended, but everyone needs a little help sometimes.”

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In September 2007, Spencer revisited the SEO progress of Balancedlifeproducts.com which he reviewed in this initial “SEO Report Card” and reports his findings in the video tutorial below.

Click the link below to launch the tutorial.
Video Tutorial with Stephan Spencer

This video tutorial requires Flash Player version 8 or above.

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Search engine marketing

• Making your site “search engine friendly”
• “Pay-per-click” search advertising
• Benchmarking, competitive intelligence and ROI analysis
• Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

• Blogs, RSS feeds, forums, wikis and more
• Harness “word of mouse” to enhance your brand
• Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

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